As
part of plans to reposition for ever improved Nollywood entertainment
for subscribers, premium Nollywood television channel on StarTimes Pay
TV, irokoPlus has been officially relaunched as irokoWorld. The popular
channel has also appointed multi-award winning actress and producer,
Funke Akindele popularly known as ‘Jenifa’ as its brand ambassador.
At a media event in Ikeja, Lagos on
Wednesday, irokoWorld made the new announcements and officially unveiled the
star actress as the new face of the brand, who will promote the entertainment
channel and endear it more to subscribers on StarTimes and other Nigerians
through various engagements, including screening popular Funke Akindele
blockbuster movies, visits to customer centres and city tours, amongst other
lined up activities.
Explaining the rationale behind the
rebranding and selection of ‘Jenifa’, Uloma Onuma, Head of Legal and Distribution,
iROKO said the new developments were borne out of relentless commitment
and resolve to offer more for Nigerian movie lovers. She says: “Our choice of
Funke Akindele was because she has proven to be not just a multi-talented
award-winning actress, but an inspirational character that excites many
Nigerians with her educative and interesting movies as well as her comic character
Jenifa.”
“Akindele’s rich credentials in
Nigerian entertainment industry can add value to the quality service irokoWorld
TV offers to Nigerians, and choosing her as a Brand Ambassador was part of
rebranding packages to make irokoWorld TV a household name in Nigeria and
taking Nollywood to everywhere.” She stated.
Onuma noted that irokoWorld is a
world class Nollywood entertainment channel that seeks to entertain families
with various blockbuster movies, series and wholesome programs and finds in
Funke Akindele a great personality that can drive that further and put a smile
on people's faces. She continues, “With this rebrand and having Jenifa on board,
we hope to collaborate and ensure we offer better than ever Nollywood
entertainment on our premium channel.” In March, Nigerians will enjoy great
Nollywood movies like Angelina, heart of Angelina, Child of Mercy, Escort Service,
Pleasure Boosters, Madam Tyson, Okon’s wedding, White Hunters and, of course,
Jenifa’s Diary.
An elated Funke Akindele said she
feels excited to partner with iRokoWorld as it would afford her another
opportunity to entertain and connect even more of her fans. "My fans can find
me on iRokoWorld TV on StarTimes Channel 23. I am also very excited to be
meeting them during my city tours and visits to customer experience centres.
StarTimes Marketing Director said
irokoWorld is a great Nollywood entertainment channel that offers Nigerians the
best of local movies with world class technology and expertise. StarTimes is
happy to support irokoWorld TV and, of course, Funke Akindele on this
collaboration.
As a Pay TV platform, StarTimes showcases nothing but the best channels as exemplified with the class of irokoWorld. They strive to offer Nigerians interesting, engaging digital TV experiences with a fine mix of content including movies, music, series, cartoons, news and documentaries.
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