Friday, 20 November 2015

With 19 Studios & 4,500 Beauty Reps Nationwide, House of Tara launches its New Corporate HQ in Lagos

House of Tara Team
House of Tara Team

Africa‘s leading beauty brand, House of Tara – iconic for setting up the first make up studio and establishing Nigeria’s first make up school in 2004, launched its new corporate office located at 13A, Onikepo Akande street, Lekki Pennisula scheme I, Lekki, Lagos, on Sunday November 8th, 2015. The building interior was designed by Jumoke Adenowo’s company, AD Logistics.

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The corporate office launch was hosted by Ibukun Awosika, Chairman of the Board of Directors of House of Tara. Other members of the board of directors were also present, Nimi Akinkugbe, Osayi Alile, Chukwuka Monye and Ada Iwugo who gave the welcome address.

Ibukun Awosika started by saying, “I have been in this building before so I know exactly what it’s like, I also know the passion and commitment behind getting the new head office and indeed the company is ready for this stage“.
Mrs Awosika & Tara Fela Durotoye as they cut the ribbon
                                   Ibukun Awosika & Tara Fela Durotoye

She continued, “I also know the dream for the future, so for me it is the symbol of where House of Tara International is going. Today clearly represents the beginning, this dream has gone beyond coming to life, I know where we are going. To have achieved what we have achieved even at this tender age, gives you an idea of the future we are envisioning“.

Tara Fela-Durotoye who launched the building alongside Ibukun Awosika was supported by her husband Fela Durotoye. Other special guests present at the event to retrace the brands evolution; and the new headquarters space were, Joke Bakare (Owner of Medplus), Bolanle Olukanni, Adebola Williams, Sekou Coulibaly, Mai Atafo, Ndidi Nwuenli, Funke Bucknor, Zainab Balogun, Yvonne Ekwere, Sarah Hamman, amongst others.

Welcome once again to House of Tara. You are here to witness the launch of our corporate office. This is a symbol of a journey that was started in 1993 by Tara Fela Durotoye and it has grown from a company with 1 entrepreneur to a company with 165 employees spanning over 2 directorates and 4 major departments; Commercial, Operations, Human Resources and Internal Control. It has grown from 1 teenage girl dragging a makeup box from customer to customer to 19 stores across the country. As we continue to focus on expanding our business especially through empowerment and leadership, we are excited and proud of what the company has achieved so far” Said Ada Iwugo, Commercial Director of House of Tara.

Mrs Ada Iwugo giving the welcome address
                                                           Ada Iwugo

The board of House of Tara - Chukwu Monye, Nimi Akinkugbe,Tara Durotoye, Ibukun Awosika
The Board of House of Tara – Chukwu Monye, Nimi Akinkugbe,Tara Durotoye & Ibukun Awosika

Ada Iwugo, Chukwu Monye, Nimi Akinkugbe,Tara Durotoye, Ibukun Awosika, Fela Durotoye, Osayi Alile
L-R: Ada Iwugo, Chukwu Monye, Nimi Akinkugbe,Tara Durotoye, Ibukun Awosika, Fela Durotoye & Osayi Alile

Guest in attendance were treated to delicious appetizers by Chef Fregz and cocktails by Elles Ice Box.

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