Guinness Nigeria rewards distributors, supports their business growth

Guinness Nigeria Plc has rewarded its trade partners for best-in-class performance and responsible marketing of its alcoholic beverage brands. At an exquisite and colorful ceremony, the 2015 Distributors’ Conference and Awards Night which held at the Classique Events Centre in Lagos, saw Guinness Nigeria pull out all the stops for an eventful evening.

The J5 music band set the ball rolling by belting out melodious soulful tunes from Bob Marley’s Redemption Song to a medley of songs by Nigeria’s own diva, Asa even as guests networked on the red carpet.

Humour merchant, Gordons discharged his duties as the Master of Ceremony very well, carrying everyone along in the celebration of partnership for growth which was the theme of the event.

Speaking at the occasion, Managing Director and Chief Executive Officer, Guinness Nigeria Plc, Mr. Peter Ndegwa commended the distributors for their contributions to the growth and success of the company’s business in the previous fiscal year. He noted that their efforts have helped the company maintain its market leadership, while referencing Guinness Nigeria’s effective and efficient distribution model, which has ensured impressive investment returns, expansion of retail footprints and improved customer experience at every touch point, as a critical success factor.

 Ndegwa further charged the distributors on the need to ensure that consumers are inspired by the Guinness Nigeria brands by keeping in line with the company’s track record for delivering great innovations. “It is very important that the brand continues to enjoy the trust and the respect which it has built with the Nigerian people over the years,” he said.

At the event, distributors from the company’s sales division across the country were rewarded for outstanding performances in volume sales and distribution of various products. Some of the award categories include the Divisional Highest Volume Award, National Volume Can only and National Highest Volume Award. Prizes given to partners included plaques, certificates, computers, 1.4 H- 100 Hyundai single cabin trucks, among many others.

The highpoint of the night was the announcement of Abuja-based Managing Director of Edinho Nigeria Ltd, Dr. Edmond Okafor as the winner of the National Highest Volume Award category. He was rewarded with a plaque, sum of over N20 million and a new Toyota Rav-4.

Speaking after receiving his award, Dr. Chief Edmond Okafor, expressed satisfaction with the commitment and support he has received from Guinness Nigeria, while pledging his continued allegiance to the brand.

"I commend Guinness Nigeria for treating us as partners in progress. Guinness has become a way of life for me. When I started, I faced stiff opposition as a lot of people didn’t want to associate with my business. However, since I signed unto Guinness, it’s been a great experience and I believe with all of my heart that the best is yet to come. My aspiration is to surpass what I have currently achieved in terms of service delivery and to become a world class distributor for Guinness Nigeria," he affirmed.